September 2014 - Back To School Campaign

September 2014 Back To School Campaign Introduction

Back-to-school is always a busy time for everyone. The OPP and ISBOA are working together to educate the public and to raise awareness about the possible serious consequences of ignoring school bus flashing lights.

“Family-owned school bus companies across the province are pleased to be working with their local law enforcement agencies to raise awareness about the dangers of passing a stopped school bus,” says Steve Hull, President of ISBOA. “Our common goal is to make back-to-school – and the rest of the school year- safe for all children who ride the bus.”

We thank Kathleen Both of M. L. Bradley and Safer Roads Ottawa for spearheading the initial “I Stop You Stop” campaign.

For Operators and ISBOA Members:

We invite and encourage ISBOA members and school bus operators across Ontario to help us promote public education campaigns in your communities to remind drivers - flashing red lights mean STOP. Don't let a moment of impatience risk the safety of our most precious cargo - our children.

ISBOA has created the following resources to make it easy for operators to communicate with local law enforcement officials and media:

STEP 1: Press Release

Share the OPP and ISBOA Press Release to local media and other stakeholders:
Click here to download in PDF format

STEP 2: May 2014 Education Week Campaign

Use the May 2014 Education Week Campaign Results as part of your communication with the media and stakeholders to show the extent of the problem. Click here to download in PDF format

STEP 3: Posters

11 x 17 poster that can be printed using your office/home printer.

OPTION 1: CUSTOM POSTERS

We can customize the poster to include operators' company information and logo. Please send us an email at info@isboa.ca with your logo and company to initiate a custom poster request.

Following are a few examples of sample posters being used by some of our member operators for public awareness in their area.

SAMPLE CUSTOMIZED POSTERS

OPTION 2: GENERIC POSTER

You can download the generic poster by using the link below. The generic poster contains all the critical information about the campaign without your company information or logo.

Click here to download generic poster